Hybrid Tag (UHF & NFC) is ideal for Product ID in Consumer Products

In the past, general consumers always feel indifferent about RFID system for consumer products because they are not benefited from any of this IT investment on this from the brand owner.

It is because the RFID system that commonly used for logistics and industrial environment are UHF (ultra high frequency, which features a long range and multiple tag reading capability in RFID technologies)  which is also restricted by regional RF-regulation (check here) and highly dependent on infrastructures; it requires a proper industrial reader with a specific program to read.

(Photo shows the RFID price tag which will no longer be useful after leaving the shop)

Besides, there are many systems established for the logistics between suppliers, brand owner, warehouse, 3rfd Party Logistics (3PLs), retail shops. One single system that can connect all these 5 parties can be a solution but it is very expensive and required a lot of support and training.

Above problems can easily be fixed by NFC, which store websites easily accessible with the use of an NFC-enabled android smartphone without any app. Industrial NFC readers are generally much cheaper than UHF counterpart as well.

Now the rise of UHF & NFC hybrid tag opens a whole new opportunity for brand-owner to reconsider how they can connect with suppliers and interact with the general customers, instead of using 2 separate labels, now with the use of ONE single label, the product data is now accessible by consumer and all parties of the supply chain. 

The hybrid label is a standard ISO18000-6C UHF label and it is also a NFC-forum type II tag, which is recognizable by any NFC smartphone.

Hybrid Tag (UHF & NFC) is ideal for Product ID in Consumer Products. It provides more engagement with end-users.

Case A
A luxurious mechanical wristwatch brand can now have a multi-purpose warranty card that
i) readable by NFC smartphone for warranty and product registration; and
ii) readable by retail shop desktop interactive mirror with plays marketing video if the warranty card with 1m reading range to the UHF reader device.

Case B
A famous brand liquor can now have bottle label that using NFC for anti-counterfeit and UHF for production.

Case C
A professional camping tent brand can make use of the NFC to interact with the consumer and instruct the users step by step how to setup and get the tent back to the bag. And the same tag is also being used as product ID which associates with the model number in the manufacturing.

Case D
A luxurious ladies fashions and hang-bags brand can use the hybrid label for its raw materials logistics to control their trademarked leather material stock control. Their international supplier can all use easy-access NFC for data input, whilst the brand owners warehouse can use UHF for bulk scanning for better effectiveness.

Case E
Baggage tag ID can now be detectable in their conveyor belt to x-ray. It is also accessible through NFC smartphone for pictures upload and boarding information updates by the operators.

For more information, please check the ProductoID solution page; Q&A about Dual Frequency label

Q&A about Dual Frequency label

Smartrac has announced the latest dual frequency label using EM company’s IC EM4423. There are questions regarding this revolutionary technology so we summarized a Q&A about that.

What is a Dual Frequency label?

• “The inlay’s EM4423 chip combines two functionalities on one single die: the RAIN RFID technology used for long-range application purposes; and the NFC technology used to exchange data in close proximity. Both protocols may share a common, unique ID.” [quoted from Smartrac announcement]
• NFC and UHF protocol now share the same IC. It means the same information are now accessible through different hardware (smartphone with NFC or UHF handheld reader).
• Apparently, single IC on a single label is supposed to be cheaper than 2 labels. However, the price always heavily depends on quantity and forms like packaging methods/materials.
• One thing is for sure, NFC readers are also way much cheaper than UHF readers.

How does it different if I simply put one NFC label and one UHF label together, instead of using dual?

• You need to write individual tag (NFC and UHF) if you want to update/write the info. It causes a higher the system cost, not to mention the equipment and manpower.
• Get more clumsy if you need to match both info.

Photo: Special adaptor is needed to read UHF tag on a smartphone, but NFC doesn't requrie any.

Why we need both NFC and UHF label, instead of just either one?

• NFC and UHF are designed for different applications using different radio frequency and protocol. They behave so differently that just like brothers with exactly opposite personalities.
• NFC is easily readable by most of the android smartphone; readers are also much cheaper, some USB desktop reader cost less than US30. Proximity 1-on-1 reading is the main drawback but it is fine with general application like tapping to see the product’s URL link.
• UHF provides much faster, longer range and multiple-tag reading performance; it is perfect for retails, logistic and manufacturing process; producers are much more willing to pay for the efficiency provided by more expensive device or gadgets.

Photo: Smartphone can read NFC (and even update E-link display), while UHF (upper label)  works in longer reading range.

Where would this Dual label be best used?

• Exhibition visitor cards now can have a long reading range for people counts, while a shorter range for booth interaction.
• Machine/product serial number label or ID labels are now not just for retail/logistics, general public user can also access to product information page for interaction with brands like authenticates / promotion / new product notice, etc.

Photo:  NFC 1-on-1 reading is perfect for wine biding applications. UHF's long range reading become handy in logistic applications.

What kind of software required to read/write Dual label?

• “PRODUCTO  ID” Solution provided by HK-RFID now supports both NFC and UHF. “ProductoID” is a set of tools that help product/brand owner to manage their product ID, using Smartrac’s high-quality Dual label.
• More about “PRODUCTO  ID” solution is here.
•  Note: Reading NFC doesn’t require any software but writing does.

Keywords: Retail, PID, Product, Retail RAIN RFID technology

Reference:

Smartrac website 

Eddystone, NFC, QR; 3in1 Smartposter with Cloud Content and Analytics; [English Subtitled]

1. Eddystone is the android version of ibeacon (sort-of), this is truly cross-platform and broadcasting a string character e.g. “www.hk-rfid.com”, instead of meaningless ID as in ibeacons.
2. WE DON’T TAKE SIDE IN TECHNOLOGY; tomorrow there will have another new broadcasting method. No matter NFC, QRcode, or kind-of-ibeacons, only thing we are sure is that they are not going to be the ONLY one single method.
3. That’s why marketing promotion banners or posters have to equip with multiple methods, co-existing to let different mobile users to read content.
4. Hence, it gives birth a Cloud platform to hold all content. As shown in video, change content in ONE method, all others follow. 

Top Application: Advertising, Marketing

Product shown in video:

• 3in1 Tag:  Garrison HKRAR-BT02
• Tag on the right: Smartplate Card,  also see Smartplate Cuccu
• CMS Cloud: Smartplate (free for half year, bundle with Smartplate Card and Cuccu)

 For more information: sales@hk-rfid.com

Garrison BT02 Beacon Tag supports Eddystone URL

How to push a simple URL to smartphones? That is a billion dollar question.

QRcode still remains popular even though it requires rarely-installed scan-apps. Many users might not realize that many install messaging apps like LINE or WECHAT can scan QR code too. But until the day all camera apps have scanner feature built-in, it won't take off as the most popular method.

Android Smartphone has the next-best method called NFC, which is useful to pick up URL without any APP; that leaves the lonely and helpless iPhone users.

It is a well-known fact that all street promoters who are delivering FREE ice-cream in return for loading a URL or pressing LIKE a Facebook page or installing an APP, hates iPhone very very much. It is extremely hard to push a message on iphone even with iBeacon technologies, APP-support is a luxury for a short marketing campaign. The most common method is manual key-in search words in itune store.

Now street marketing got a new better method for iphone users; by using Eddystone URL and commonly installed app "Chrome".

At the moment, Chrome is the only browser that supports Eddystone URL beacons. BUT, it won't be long for other OS or App or Browser in the same ecological system doing the same. Why not? they got to have something for their endless update, right?

For iphone users who believe they approached a Eddystone beacons broadcasting URL, and for the promoters who are broadcasting a URL, this is what will happen;

A demo for a iphone to get a URL, by just check on Notification, in Chrome section.



The beacon in the screen: HKRAT-BT02

The Setup procedure is simple:  link.

Luxury Marketing with NFC

"Tap to Unlock the Story Behind!" gonna be your new NFC marketing campaign.

With technology advancement, we are now able to produce penny-size and paper-thin NFC tags for diverse marketing solutions. In this video, we are showing you a new marketing channel for your luxury brand. The concept is simple - an NFC tag in your packaging or as a price tag. This brings your brand closer to your customers by only ONE TAP with their Smartphone or Tab!

You can include various information, from diamond certificates and products from the same collection, to promotion videos and marketing campaigns.

Launch your own NFC campaign with us now!