Empress HH - Latest Upgraded Empress Handheld Reader

Together with latest upgraded stationary reader EM02-ETH, we have also upgraded our Empress Handheld Reader for Active RFID Tags. The new model is called Empress HH (PN: EM02-HH)

Let's see what's new in this coolest Empress member!

4 Key features:

- Compatible with latest Emperss Transponders, such as Sense, Responsive, Tempcorder, and other future series. 

- newly added RSSI, also shows transponder battery status, GPIO, etc.

- better sensitivity setting, fine and accurate Gain adjustment 

- faster computation power on your hand

More user-friendly and easier to be carried around!
It becomes smaller and lighter. The new design is less clumsy and better fit-in-hand.

More responsive and upgraded software!
Now, your reader is responding even faster in just a few seconds. The sensitivity is strengthened and adjustable for your convenience.

Larger memory and improved battery!
It stores more data and works longer hours to make your operation more effective and efficient.

It became better, however, still with a simple user interface! You are going to find out more about this new machine in the video.

In today's video, we are going to show you how this new machine works! With its light weight, it is designed to be carried around easily. Its waterproof and dustproof outer case make it applicable to different industrial environments. A 2D Barcode scanner is installed for wider application.

Once you start running the program, you are able to read all the tags nearby, within a few seconds. Along with the tag ID, signal strength and battery level of the detected tags are also shown on the screen for better management. The reader also allows distance control of your tags, such as enabling the LED of it.

The Setting page is like the Control Panel of your computer, for you to adjust the settings of your reader. for example, you can change the sensitivity of the reader by altering the 'gain'.

This demonstration video is going to show you more about how to get it start with your Empress handheld reader.

The launch date is Oct. 2013. Pre-order today.

Cross links:
HK-RFID active tag page
Active-rfid.Net page


How to evaluate your chain retail shop's performance? Retail-101 Question.

Lecture Note:  Retail-101;  Question NO. 1 :

How can you evaluate the effectiveness of your marketing campaigns
your retail chain performance?

In real life, retail stores are hard to judge or predict the sales performance, compared with virtual online stores; Online marketing campaigns do have a lot of KPIs whereas the physical ones do not.

Virtual online stores can be easily evaluated using indicators like no. of (new/old) visitor, staying duration, sales conversion rate, and something as simple as junior school Maths.

For physical retail shops, the effectiveness of any marketing campaign remains unclear, until after the sales of the month results poorly. Why?

The key difference is lacking REAL TIME visitor monitoring in physical retail shop. 

It's very easy to do that with Axper's Vision II and Performance Plus!!!

Axper Vision II people traffic counter and retails analytic software Performance Plus can provide business intelligence by offering KPI just as timely &amp and easy as online  shops.

How it works? 

When we want to understand real sales performance opportunities and additional sales potential of a retail store, we will generally employ a equation as shown below:

Total sales
% sold
Average sales
100 people
10% or 10 transactions

The web-base analytic software can integrate Traffic Data (No. of Visitor) with Sales Value from POS and staff HR management (STS-approach), bringing you the full picture for each of your shops. And with the user-friendly interface, you can set up various bar charts and pie charts to show the performance of your retail business around the globe 24/7.

The holistic conversion rate is now online and most importantly, REAL TIME for multiple shops shown on one single Map, thanks to Axper and Performance Plus. After that, you can have a general idea of what gives rise to an unsatisfactory turnover and pin point the problems;
  • Pricing strategy? Traffic high vs low sales?
  • Lack of ads?  Traffic low vs low sales?
  • Lack of serving staff?  Traffic high vs low staff ?
  •  ....etc.
The more the customer traffic, the more stimulating  the sales. Together with  application of Axper's Vision II, Performance Plus substantiate the relationship between sales performance and traffic level with high readability, from which you will yield an insight of what needs to be improved and how to provoke customer traffic, enhance sales conversion and formulate an array of  retail planning strategies. These help further  facilitates decision in Merchandising, Budgeting, Supply Chain Management, Human Resources Management, Customer Relationship Management, and so on. More importantly, you can get the real-time visualized analysis at your convenience!

It truly streamlines and systematizes entire planning process for Retail Operations Analysis, with LEAST EFFORT but GREATEST RESULT!

Don't forget the homework - Cross reading:
A Peek on 3D Vision Camera in-action!
Visual-Based Visitor Counter for Retail or Events

Contact us for more information!

www.hk-rfid.com  |  www.active-rfid.net

[Contact Our Specialist]

Watch me replacing the coin battery for Hussar and Garrison Tag.

Many people may not understand how RFID tags work, let alone having an idea of how to change their batteries. Here you will have a deep insight into how easy that can be!

This time our focus is on two tags, Hussar tag (NT02) and Garrison tag (RT02) respectively. The frequency of all our active RFID tags are 2.4Ghz band.  The former one is generally for convenient access tracking with its characteristics of extremely smallslim and light design; the later one is for asset management at industrial level, made of  super hard plastic materials with its characteristics of mount-on-metaldust-proof and waterproof . Garrison Tag also has bluetooth low energy (BT4.0), which is an open-protocol option.

For these two powerful tags, the process of changing batteries is NOT complicated at all. With its user-friendly design, it only takes you almost 1/6 time of cooking a cup noodle, as easy as changing the battery of your mobile phone!

www.hk-rfid.com  |  www.active-rfid.net
[Contact Our Specialist]