What is Bluetooth 4.0 (BLE)?

Bluetooth Low Energy (BLE) is now one of the latest technologies in micro-positioning and it is implemented in iOS 7 as the iBeacon feature. Here are two short video clips about iBeacon for you to understand how it works in different situations.

iBeacons: What They Are And How They Work
In this video, the speaker of the presentation introduces iBeacon to you and how it is being used in the retail industry now.

iBeacon Technology
Part 1 :
Part 2:
This video is a detailed presentation about the highly accurate micro-positioning technology which is based on BLE. They designed and demonstrated how museums such as Museum Louvre can make use of the BLE for navigation of visitors. With BLE, visitors will be able to load the right piece of information of the museum into their smartphones at the right place and right time. If you want to know how the programming codes works, you can also listen to the explanation of features of the codes by their engineer.

Please click into this link to understand more about the possibilities of BLE and feel free to contact our specialists to let us provide you with a customized BLE solution.


Video Sharing: Bluetooth 4.0 (BLE) Marketing on i-Devices, ibeacon application demo

This was a fascinating video that was taken in Oct. 2012, edited recently and put on youtube. This internal project made use of the state-of-the-art technology at that time (BLUETOOTH LOW ENERGY or BLE or BT4.0), and it was well-finished by our talented engineers. We are still waiting for related open protocol and faster-development by Apple to encourage us  to plan something bigger.

"We are very excited about this new technology and we can produce tag and readers right-away. It has a very good synergy effect with Empress 2.4Ghz Active RFID product line. While some companies are able to mimick ibeacon and be so pro-active in the field, we are afraid that Apple's coming announcement may not responding the request of the iBeacon players, at the end became another "passbook"."   - commented by CTO, Kevin Wan.

Well, let's wait and see.