Hybrid Tag (UHF & NFC) is ideal for Product ID in Consumer Products

In the past, general consumers always feel indifferent about RFID system for consumer products because they are not benefited from any of this IT investment on this from the brand owner.

It is because the RFID system that commonly used for logistics and industrial environment are UHF (ultra high frequency, which features a long range and multiple tag reading capability in RFID technologies)  which is also restricted by regional RF-regulation (check here) and highly dependent on infrastructures; it requires a proper industrial reader with a specific program to read.

(Photo shows the RFID price tag which will no longer be useful after leaving the shop)

Besides, there are many systems established for the logistics between suppliers, brand owner, warehouse, 3rfd Party Logistics (3PLs), retail shops. One single system that can connect all these 5 parties can be a solution but it is very expensive and required a lot of support and training.

Above problems can easily be fixed by NFC, which store websites easily accessible with the use of an NFC-enabled android smartphone without any app. Industrial NFC readers are generally much cheaper than UHF counterpart as well.

Now the rise of UHF & NFC hybrid tag opens a whole new opportunity for brand-owner to reconsider how they can connect with suppliers and interact with the general customers, instead of using 2 separate labels, now with the use of ONE single label, the product data is now accessible by consumer and all parties of the supply chain. 

The hybrid label is a standard ISO18000-6C UHF label and it is also a NFC-forum type II tag, which is recognizable by any NFC smartphone.

Hybrid Tag (UHF & NFC) is ideal for Product ID in Consumer Products. It provides more engagement with end-users.

Case A
A luxurious mechanical wristwatch brand can now have a multi-purpose warranty card that
i) readable by NFC smartphone for warranty and product registration; and
ii) readable by retail shop desktop interactive mirror with plays marketing video if the warranty card with 1m reading range to the UHF reader device.

Case B
A famous brand liquor can now have bottle label that using NFC for anti-counterfeit and UHF for production.

Case C
A professional camping tent brand can make use of the NFC to interact with the consumer and instruct the users step by step how to setup and get the tent back to the bag. And the same tag is also being used as product ID which associates with the model number in the manufacturing.

Case D
A luxurious ladies fashions and hang-bags brand can use the hybrid label for its raw materials logistics to control their trademarked leather material stock control. Their international supplier can all use easy-access NFC for data input, whilst the brand owners warehouse can use UHF for bulk scanning for better effectiveness.

Case E
Baggage tag ID can now be detectable in their conveyor belt to x-ray. It is also accessible through NFC smartphone for pictures upload and boarding information updates by the operators.

For more information, please check the ProductoID solution page; Q&A about Dual Frequency label