Hybrid Tag (UHF & NFC) is ideal for Product ID in Consumer Products

In the past, general consumers always feel indifferent about RFID system for consumer products because they are not benefited from any of this IT investment on this from the brand owner.

It is because the RFID system that commonly used for logistics and industrial environment are UHF (ultra high frequency, which features a long range and multiple tag reading capability in RFID technologies)  which is also restricted by regional RF-regulation (check here) and highly dependent on infrastructures; it requires a proper industrial reader with a specific program to read.

(Photo shows the RFID price tag which will no longer be useful after leaving the shop)

Besides, there are many systems established for the logistics between suppliers, brand owner, warehouse, 3rfd Party Logistics (3PLs), retail shops. One single system that can connect all these 5 parties can be a solution but it is very expensive and required a lot of support and training.

Above problems can easily be fixed by NFC, which store websites easily accessible with the use of an NFC-enabled android smartphone without any app. Industrial NFC readers are generally much cheaper than UHF counterpart as well.

Now the rise of UHF & NFC hybrid tag opens a whole new opportunity for brand-owner to reconsider how they can connect with suppliers and interact with the general customers, instead of using 2 separate labels, now with the use of ONE single label, the product data is now accessible by consumer and all parties of the supply chain. 

The hybrid label is a standard ISO18000-6C UHF label and it is also a NFC-forum type II tag, which is recognizable by any NFC smartphone.

Hybrid Tag (UHF & NFC) is ideal for Product ID in Consumer Products. It provides more engagement with end-users.

Case A
A luxurious mechanical wristwatch brand can now have a multi-purpose warranty card that
i) readable by NFC smartphone for warranty and product registration; and
ii) readable by retail shop desktop interactive mirror with plays marketing video if the warranty card with 1m reading range to the UHF reader device.

Case B
A famous brand liquor can now have bottle label that using NFC for anti-counterfeit and UHF for production.

Case C
A professional camping tent brand can make use of the NFC to interact with the consumer and instruct the users step by step how to setup and get the tent back to the bag. And the same tag is also being used as product ID which associates with the model number in the manufacturing.

Case D
A luxurious ladies fashions and hang-bags brand can use the hybrid label for its raw materials logistics to control their trademarked leather material stock control. Their international supplier can all use easy-access NFC for data input, whilst the brand owners warehouse can use UHF for bulk scanning for better effectiveness.

Case E
Baggage tag ID can now be detectable in their conveyor belt to x-ray. It is also accessible through NFC smartphone for pictures upload and boarding information updates by the operators.

For more information, please check the ProductoID solution page; Q&A about Dual Frequency label

Hybrid RFID Tag fights Baggage Loss in Cruise-line Business (Business case sharing)

"The cruise ship has set sail, and I still haven't received my luggage." This complaint is the worst nightmare for any cruise ship hotel director. "It may take weeks or more to recover the lost luggage, or never." A hotel director of a luxury megaton cruise ship reported.

To find one lost-baggage may seem challenging enough. However, the embarkation is even more challenging; during each embarkation process, their staff has to load up to 6000 pieces of checked baggage on board and deliver them to the correct rooms within just 2 hours, all taking place behind the sight of the boarding passengers.

How to deliver passenger's the "checked-luggage" into the correct cabin (100% correct with zero lost) during a short-embarkation time? It is a big question which troubles all cruise lines.

A cruise line in Hong Kong has recently made the best uses of NFC and UHF combined card (dual frequency tag), to keep track on all passenger's "checked-luggage" (the baggage to-be-delivered to rooms by porters and cruise staffs).

During the embarkation, all luggage will be attached with a dual-frequency tag on, with a listing of the guest's name and cabin room number using re-writable ink.

Hundreds of UHF RFID readers and thousands of IP cameras has been installed on the ceiling on board to monitor the whole process of baggage delivery starting from port-side check-in, loading on a trolley, boarding by staff, and individual delivery to the cabin, to prevent any loss of baggage.

(Photo shows Luggage pictures are captured by smartphone app and stored in the system.)

Dual-frequency tags provide the best mix of equipment on the ship. Stationary RFID readers use UHF (ultra high frequency) for long range reading, they are strategically positioned inside the cruise ship, such as shell door luggage lobbies, halls, aisles/passageway and lift lobbies; sensitive enough to capture the passage of any tagged luggage.


On the other hand, HF (high frequency, NFC is one of the HF) is used in check-in and staff's delivery confirmation because HF/NFC is a very common feature on staff's handheld terminals. These staff's multi-function handheld terminals are always installed with numerous apps for other business flow such as voice-com, tasks-assignment or reporting, which would be very expensive and bulky to equip UHF features.

All baggage-delivery staff will use HF mobile android handheld for 1-to-1 baggage scanning, and also record the room number after they have delivered them, simply by tapping the handheld on the door tag. The baggage's image is also recorded in the system, just in case.

In case there are lost-baggage reported, this baggage tracking system will tell the baggage location whether it is on the ship or still on the port. It is very common due to the overloaded x-ray machines or detained by security, and the passengers on board weren't notified.

The system owner has soon found this system really does pay off by reduced luggage lost and late departure penalty from the port;  It also rebuilds the confidence of passenger to use checked-luggage service; Faster embarkation does boost the income from other entertainment business on board. And finally, the improved cruise line brand image is also invaluable.

The comprehensive UHF RFID reader system installed on board will further extend their functions to the SCM (supply chain management) in cargo loading, hotel-asset tracking such as uniform or linen tracking (prevent the loss of hotel towels) and personnel location tracking, etc.

For any inquiry, please send email to sales@hk-rfid.com

www.hk-rfid.com