Eddystone, NFC, QR; 3in1 Smartposter with Cloud Content and Analytics; [English Subtitled]

1. Eddystone is the android version of ibeacon (sort-of), this is truly cross-platform and broadcasting a string character e.g. “www.hk-rfid.com”, instead of meaningless ID as in ibeacons.
2. WE DON’T TAKE SIDE IN TECHNOLOGY; tomorrow there will have another new broadcasting method. No matter NFC, QRcode, or kind-of-ibeacons, only thing we are sure is that they are not going to be the ONLY one single method.
3. That’s why marketing promotion banners or posters have to equip with multiple methods, co-existing to let different mobile users to read content.
4. Hence, it gives birth a Cloud platform to hold all content. As shown in video, change content in ONE method, all others follow. 

Top Application: Advertising, Marketing

Product shown in video:

• 3in1 Tag:  Garrison HKRAR-BT02
• Tag on the right: Smartplate Card,  also see Smartplate Cuccu
• CMS Cloud: Smartplate (free for half year, bundle with Smartplate Card and Cuccu)

 For more information: sales@hk-rfid.com

Garrison BT02 Beacon Tag supports Eddystone URL

How to push a simple URL to smartphones? That is a billion dollar question.

QRcode still remains popular even though it requires rarely-installed scan-apps. Many users might not realize that many install messaging apps like LINE or WECHAT can scan QR code too. But until the day all camera apps have scanner feature built-in, it won't take off as the most popular method.

Android Smartphone has the next-best method called NFC, which is useful to pick up URL without any APP; that leaves the lonely and helpless iPhone users.

It is a well-known fact that all street promoters who are delivering FREE ice-cream in return for loading a URL or pressing LIKE a Facebook page or installing an APP, hates iPhone very very much. It is extremely hard to push a message on iphone even with iBeacon technologies, APP-support is a luxury for a short marketing campaign. The most common method is manual key-in search words in itune store.

Now street marketing got a new better method for iphone users; by using Eddystone URL and commonly installed app "Chrome".

At the moment, Chrome is the only browser that supports Eddystone URL beacons. BUT, it won't be long for other OS or App or Browser in the same ecological system doing the same. Why not? they got to have something for their endless update, right?

For iphone users who believe they approached a Eddystone beacons broadcasting URL, and for the promoters who are broadcasting a URL, this is what will happen;

A demo for a iphone to get a URL, by just check on Notification, in Chrome section.



The beacon in the screen: HKRAT-BT02

The Setup procedure is simple:  link.

Preview the iBeacon in Industrial-grade Waterproof Enclosure and 2x Battery Life

This post provides a product preview on RR02 (tentative code, means Rugged Recorder), the iBeacon in Industrial-grade Waterproof Enclosure and parallelling-double CR123A Batteries, 3000mAH in total.

 

Features:

1. Nordic semiconductor 256k IC, nRF51822 BT4.0, bluetooth low energy BLE, iBeacon Firmware
2. IP68 waterproof enclosure
3. Replaceable CR123A x 2pcs, 3000mAH in total
4. AES security coprocessor
5. Stable performance and maintenance-free
6. Detect ON/OFF on 1 input
7. Optional Power input 12-28V 
8. +4 dB RF power, reading range up to 200m

Theoretically, how long can 2 CR123A cells last?

	Beacon Interval
	0.1s	0.2s	0.5s	1s	1.5s	2s	2.5s
Days	499.0	993.6	2452.2	4801.6	7054.5	9216.9	11294.0
Months	16.6	33.1	81.7	160.0	235.2	307.2	376.5
Years	1.4	2.8	6.8	13.3	19.6	25.6	31.4

(Bolded figures do not include the effect that may result from battery aging and leakage current)

Let us know more about your thoughts on extra features. Contact us by email : info@hk-rfid.com

Video Sharing: Bluetooth 4.0 (BLE) Marketing on i-Devices, ibeacon application demo

This was a fascinating video that was taken in Oct. 2012, edited recently and put on youtube. This internal project made use of the state-of-the-art technology at that time (BLUETOOTH LOW ENERGY or BLE or BT4.0), and it was well-finished by our talented engineers. We are still waiting for related open protocol and faster-development by Apple to encourage us  to plan something bigger.




"We are very excited about this new technology and we can produce tag and readers right-away. It has a very good synergy effect with Empress 2.4Ghz Active RFID product line. While some companies are able to mimick ibeacon and be so pro-active in the field, we are afraid that Apple's coming announcement may not responding the request of the iBeacon players, at the end became another "passbook"."   - commented by CTO, Kevin Wan.

Well, let's wait and see.